Job Description

This role is based remotely but if you live within a 50-mile radius of an office location [Atlanta, Austin, Detroit, Warren, Milford or Mountain View], you are expected to report to that location three times a week, at minimum.

The Role

As a Test & Learn Strategist on the Marketing Applied Sciences (MAS) team, you will play a key role in shaping and executing strategic initiatives by leveraging business insights, data analysis, and customer understanding to drive testing and experimentation that impact marketing objectives. You will drive the development and management of quarterly learning agendas, coordinate and lead key forums, and ensure flawless end-to-end execution, while maintaining program governance and contributing to operational efficiencies.

The ideal candidate for the role has experience in Media and CRM, can translate complex problems into actionable strategies, use storytelling to communicate effectively and has a track record and proven ability to collaborate, influence across functions, effectively prioritize, and thrive in a fast-paced environment. We’re seeking a naturally curious professional with an eagerness to learn, who consistently demonstrates and pursues wining outcomes. Our team is focused on delivering future-focused, consumer-centric, personalized solutions that allow GM to stay proactive and nimble in our exciting transition to EVs.

What You’ll Do

• Drive the development, prioritization and implementation of Marketing Test & Learn learning agendas, supportive of brand/enterprise priorities and goals while facilitating testing backlog
• Lead ongoing forums ensuring engagement and support across internal and external partners, to identify opportunities, design experiments, analyze results, and scale/implement successful initiatives
• Maintain thorough documentation and organized repositories to effectively track and showcase progress, impact, and outcomes
• Ensure visibility and alignment of efforts to key stakeholders, peers, leadership, via frequent transparent communication
• Build and foster strong relationships, understanding the interdependencies and collective impact, to promote productive collaboration and alignment towards brand / enterprise outcomes
• Continuously support the optimization and governance of program framework, tools, resources to drive operational and process efficiencies
• Influence adoption across a wide range of constituents across functions and organizational levels

Your Skills & Abilities (Required Qualifications)

• Bachelor’s degree from an accredited college or university, or equivalent combination of education and recent, relevant work experience
• 3+ years of strategy, program management, marketing, or other relevant experience
• Familiarity with key performance metrics and their impact on business outcomes
• A strong grasp of analytics to formulate insights and recommendations from data sets
• Ability to build slide presentations to support storytelling, deliver analyses and insights
• Strong understanding of Media and CRM principles and practices
• Experience and understanding of testing methodologies and tools are preferred
• Ability to articulate and translate between technical and business stakeholders
• High level of organizational skills, time management and prioritization
• Energetic, self-motivated and curious individual who can push thru ambiguity & embrace challenges with enthusiasm and determination
• Excellent written, presentation and oral communication skills

Additional Job Description

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Benefits Overview

The goal of the General Motors total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan incudes, the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
• Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
• Company and matching contributions to 401K savings plan to help you save for retirement;
• Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
• Tuition assistance and student loan refinancing;
• Discount on GM vehicles for you, your family and friends.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual’s protected characteristics. For purposes of this policy, “protected characteristics” include an individual’s actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

About Organization

General Motors’ vision is to create a world with Zero Crashes, Zero Emissions and Zero Congestion, and we have committed ourselves to leading the way toward this future. Today, we are in the midst of a transportation revolution, and we have the ambition, the talent and the technology to realize the safer, better and more sustainable world we want. As an open, inclusive company, we’re also creating an environment where everyone feels welcomed and valued for who they are. One team, where all ideas are considered and heard, where everyone can contribute to their fullest potential, with a culture based in respect, integrity, accountability and equality. Our team brings wide-ranging perspectives and experiences to solving the complex transportation challenges of today and tomorrow.