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Instructional Design

Instructional Designer

Job Type Full-Time  
Experience Level Entry  
Organization Type Corporate L&D  
Pay Range TBD  

Our Instructional Designer reports directly to the Sr. Manager of Instructional Design. Together they create, design and facilitate training for Franchise Partners and managers which best helps improve operational excellence in Crumbl stores. Our Instructional Designer is responsible for educating, training, and reinforcing Crumbl’s best practices to course participants. Courses may be facilitated through webinars, digital classes and other live or in-person training. 

Instructional Designers may be required to complete additional research on topics outside of their expertise. This includes conducting outside assessment of information and also engaging/working with Internal team members that may be an expert in the field of the training topic.

This position requires working closely with the Sr. Manager of Instructional Design to ensure efficient and optimized instructional processes, as well as providing Franchise Partners and Managers with the knowledge that is necessary to become Corporate Certified. The Crumbl Instructional Designer is responsible for positively representing the brand at all times.

In addition to Franchise Partners, Instructional Designers may create, design and facilitate courses for internal Crumbl HQ teams. This may include courses focused on leadership development, team work, tough conversations and managing others. Courses may be focused on working within their teams but also for leading and guiding Franchise Partners and operators. Additional outside research to create this leadership content may be required. 

Duties and Responsibilities

  • Based on given curriculum, designs instructional courses and gives professional presentations on present and future Crumbl operations, processes, and requirements, under the direction of the Sr. Manager of Crumbl University
  • Design and conduct courses for Crumbl HQ teams, covering leadership, teamwork, difficult conversations, and management
  • Speaks dynamically to large audiences
  • Must be able to design presentations according to Crumbl’s branding standards and implement engaging activities
  • Maintains sensitivity with personal and store-related questions or potential conflict
  • Becomes an expert in knowledge for assigned presentations with topics including, but not limited to, scheduling, ordering, technology, leadership, operational intelligence, finance, marketing and business intelligence
  • Communicates clearly and effectively with individuals of all ages 
  • Receives and implements feedback from participants to maintain a developmental and engaging learning environment 
  • Trains on changes to all future Crumbl processes when applicable 
  • Communicates clearly and effectively on Slack, Google Suite, Monday Board 
  • Stays up-to-date on all announcements for Crumbl in both the Crew App and Slack 
  • Uses data from Crumbl resources to make decisions 
  • Prepares as necessary for the next day’s operations
  • Attends all team meetings
  • Uphold highest professional standards for rental cars and hotel visits
  • Responsible and proper use of Per Diem and other Corporate funds
  • Works more than 8 hours a day under the following conditions: travel days, conference days, conference preparation.
  • Some travel may be required depending on field needs for facilitating training courses or in an effort to research and create training materials


  • Associates or Bachelor’s Degree preferred
  • Availability to travel up to 5 or more days at least once per month, if required
  • Must have a minimum of 1 year of corporate training or educational experience 
  • Ability to navigate and operate multiple required software programs, including a proficient knowledge of slideshow software
  • Must work well collaboratively and independently with limited or no supervision
  • Excellent verbal communication and attention to detail
  • Excellent public speaking skills
  • Crumbl Experience preferred but not required

Crumbl was founded in 2017 by Jason McGowan & Sawyer Hemsley in Logan, Utah. It is now the fastest-growing cookie company in the nation with over 1000 locations in the USA and Canada. Crumbl is powered by cutting-edge technology, iconic branding, delicious desserts, and passionate people.

Crumbl HQ and franchisees provide employment for over 26,000 people across the United States, and all of our franchises are owned and operated by independent members of the local community.

Crumbl’s 200+ unique cookie flavors rotate weekly and are served in our famous pink box! 

Crumbl is an equal opportunity employer. Crumbl provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.