Education Digital Content Specialist

Do you love storytelling and driving results?

At Siemens Digital Industries Software, you will join a globally distributed team that’s driving the future of marketing. We believe in people-first marketing and people-first work! We are looking for a dynamic, results-focused content writer to deliver quality writing pieces that appeal to our audiences in the Higher Education market. Bringing your experience with the buyer’s journey, engagement strategies, and execution, you’ll immediately make an impact through a positive relationship with your peers, content marketing specialists, and a large team of B2B marketing professionals.

Think customer-first when you build digital experiences with your content. To be successful in this role, you should be a great storyteller with a keen eye for details and proficient in researching technical subject matters. You will be responsible for the creation of best-in-class content ensuring our industry solution messaging engages our readers and search engines.

Experience in demand generation marketing for software is needed. You will work with regional teams and partners around the globe, so international marketing experience is helpful. Together, we will continually review campaign and program performance and results to ensure we exceed our team’s targets.

Key Responsibilities:

• Build content (white papers, eBooks, blogs, articles, etc.) targeted at campaign personas to optimize the customer journey and deliver the right message at the right time
• Conduct research and subject matter expert interviews on solution topics
• Turn complex data and technical information into compelling stories to craft clear and concise persona-based narratives
• Proofread and edit

Required Qualifications:

• Bachelor’s degree in Marketing, English, Journalism or related field
• The right person has 2+ years of successful marketing or sales experience in higher education
• Proven work experience as a Content Writer, Copywriter or similar role
• Experience with Content Management Systems (e.g. Contentful)
• Results-oriented and flexible to work in a fast-paced environment
• Proven track record of owning outcomes and optimizing for engagement and conversion metrics
• Strong verbal and written communication skills and the ability to work optimally across internal and external organizations
• Possess outstanding problem-solving, analytical, and research skills
• Keen eye for details and an obsession for accuracy
• Understanding of search marketing

Employee Benefits:

• Healthcare benefits (medical, dental, vision)
• Life insurance covered by Siemens.
• Long-term and short-term disability plans covered by Siemens.
• 401K matching
• Flexible time off, including paid volunteer time off

Working Conditions/Physical Requirements:

• Normal office environment or working remotely
• Minimal travel required (less than 10%)

Siemens Software. Transform the Everyday

The hourly range for this position is $38.99 to $70.19 and this role is eligible to earn incentive compensation. The actual compensation offered is based on the successful candidate’s work location as well as additional factors, including job-related skills, experience, and relevant education/training. Siemens offers a variety of health and wellness benefits to employees. Details regarding our benefits can be found here: www.benefitsquickstart.com. In addition, this position is eligible for time off in accordance with Company policies, including paid sick leave, paid parental leave and PTO for non-exempt employees.

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Equal Employment Opportunity Statement

Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

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About Organization

We help organizations of all sizes digitally transform using software, hardware and services from the Siemens Xcelerator business platform. Our software and the comprehensive digital twin enable companies to optimize their design, engineering and manufacturing processes to turn today's ideas into the sustainable products of the future. From chips to entire systems, from product to process, across all industries. We help transform the everyday as part of @Siemens, To learn more, visit http://sw.siemens.com.