Are you an independent worker, or do you hope to become one? Do you sell or promote your services online? Find your next clients online by building and developing your freelance digital commercial strategy.

The independent worker wears a number of hats. Above all, they are a service provider. But, they also play the role of entrepreneur, strategist, accountant and salesperson.

Like an employee, the freelancer exchanges their time and skills for money. However, unlike an employee, they don’t have a guaranteed salary or fixed income. So, in order to support themselves through their business, they need to regularly find clients.

This can be a scary responsibility! Nonetheless, selling can be learnt and anybody can grasp it. Strategy and preparation count as much as action for your marketing success.

This course will train you in sales methods suited to your needs. You’ll have all the basics needed to set off seeking clients and signing contracts. Produce a relevant freelancer business proposal, with a range of services, prices and a target clientele; write a marketing action plan, to identify opportunities for assignments and to plan your canvassing activities; create a prospection file to start seeking direct clients and to diversify revenue sources; master a sales cycle from prospection to signing, with top-notch techniques and sales arguments.

You’ll be able to face that entrepreneurial experience calmly. And you will also be able to take advantage of your marketing abilities in all your future work because knowing how to sell oneself is a real asset in the job market.

Learning outcomes

At the end of this course you will know how to:

• Write a freelance business proposal
• Create a prospection file
• Define a marketing action plan
• Master a sales cycle

Prerequisites: None! This marketing strategy course has been designed for all independent workers (freelancers, gig workers, self-employed, liberal professionals, individual business owners), whether they are beginners or experienced. 

To fully benefit from the content, don’t hesitate to work on your own business project as you move through this course!