Get to Know the Experts
See What Teams Can Do Together
Our challenge is to take the best of learning theories, research-based instructional practices, technology, data science, artificial intelligence, and user-centered design to create learning systems and experiences that work for individuals, students, and life-long learners. To succeed... it takes a team.
Digital learning requires new types of experts and teams. Explore the types of professionals needed to create and maintain your digital learning experiences.
Accessibility experts ensure that your learning experiences both meet the legal requirements and your students’ needs. These experts are highly familiar with The Americans with Disabilities Act and Section 508. They have in-depth knowledge of tools and how they can be applied, this includes both low-tech and high-tech options. Many learning designers, learning technologists, and UI and UX experts may also have this type of expertise and will apply Web Content Accessibility Guidelines (WCAG) and Universal Design principles. Designing with accessibility in mind saves time later for everyone.
Content is a necessity. Identify the right content, at the right price, using the right delivery method for your students. Content curation experts can help you find OER, publisher, subscription-based material, and more based on your needs and learning outcomes.
Writing is everywhere. Whether you need video scripts, short readings, landing page text, or even a book – writers (copy writers and copy editors) are your answer. They will help you create a consistent and appropriate voice for your audience and ensure the information is clear and engaging.
Improve teaching and learning with big data. Learning analytics uses data, analysis, and predictive modeling to gain insight and drive informed actions. Put your data to work to identify at-risk students early, reveal assignment performance patterns, engagement, and more. This essential practice can help you and your institution make better student-centric decisions today.
Learning is visual. And looks count when it comes to grabbing the learner’s attention, communicating information clearly, and helping learners navigate the experience. Graphic design is needed for a variety of projects; online learning environment design, banners, videos, print materials, style guides, and more.
These multifunctional experts are central to the creation of sound learning experiences. They apply knowledge of learning theory, instructional best practices, backward design, technology, and UI and UX principles. They also actively partner and coordinate with all team members. They are the glue that brings quality learning to life! Learning is important, so you will want to make sure you have an LD with a strong pedagogical foundation.
Experienced leaders in the digital education space can provide invaluable information, insights, and guidance. Whether it’s moving your curriculum online, creating a competency-based or blended learning program, building digital learning teams, pursuing accreditation, considering content options, developing new processes and infrastructure, or exploring new tools -such as artificial intelligence enabled solutions – talk to the people who can help you reach your goals.
Let’s get it done. These experts build and maintain technology-enabled learning experiences as well as advise on the latest in technology solutions. Learning technologists work with learning designers, graphic designers, web developers, vendors, and stakeholders to build solutions that meet requirements and function optimally. Many learning technologists also have skills in UX, basic coding, and learning design.
Great project managers are worth their weight in gold. The best will have in-depth knowledge in the education and publishing sector. They take the stress out of development by creating development plans, building teams, tracking budgets, providing regular updates, keeping communication efficient, and ensuring high-quality products are delivered on time.
It’s hard to catch your own mistakes – have someone else do it for you. Proofreaders check for grammar, spelling, mechanics, and formatting errors. Functionality testers will test all the components of your learning environment to ensure it is fully operational. And beta testers will go through the learning experience and assess the quality of the experience and assessments.
Who has the inside scoop? Subject Matter Experts do! They know what’s happening in their field, what is most important, and the typical stumbling blocks. Keep in mind, it can be helpful to use both academic and practitioner SMEs depending on the goal of the learning.
These are commonly confused terms that may seem like buzzwords. UX and UI serve an important purpose in digital learning. User Experience Design or UX is focused on optimizing the flow and functionality of the experience. They perform market and competitor research, create wireframes and prototypes, and coordinate with UI, developers, and other stakeholders. User Interface Design or UI focuses on the look and feel and overall brand translation, in addition to responsiveness and interactivity. It is most helpful to have UX and UI professionals establish templates for new products or programs.
Video is a powerful tool. It can motivate, set the context, provide relevancy, deliver information, or directly teach. While there are a variety of formats to consider; explainer videos, mini documentaries, lectures, interviews, etc. – just keep your learning goal in mind. When you’re thinking about video, remember to factor in shooting, post production (video editing), graphics, animation, and voice-over.
Professional voice-over makes a big difference in the overall quality of a product and is something that students notice and appreciate. High-quality voice-over can normally be ordered and received in the span of a few days, depending on the project, and likely won’t bust your bottom line. Try a professional voice-over talent for your next video script, narrated readings, or other works.
Developing courses and other learning products is a process. Use the tool below to help you determine what experts you need and when. Keep in mind, many experts are cross-disciplinary and thus may fill multiple roles.
The ﬁrst step of all learning projects is to analyze the situation. Who is the audience, what is the goal, what has been working or not working, how does it ﬁt into the larger learning context or program, what resources are needed, and how will the team reach its goal?
In this stage the team will create a detailed plan for the learning experience. This often includes design documents, wireframes, mood boards, technology and materials decisions, and video pre-production work.
In the develop phase individual assets are created by various experts. Eventually, all assets are gathered and built into one cohesive, dynamic learning experience.
It’s time to review and launch the learning experience. This requires a comprehensive quality assurance review, updates, and often training or targeted communication to stakeholders to ensure the learning experience is off to a great start!
Learning is a multifaceted process that requires careful observation and likely many adjustments to optimize. Evaluate the learning experience results and make targeted improvements.